Wednesday, 22. September 2004

Nintendo's Newest Product Aims for Adults


SAN FRANCISCO, Sept. 20 - In a shift in strategy, Nintendo is expected to announce on Tuesday that it plans to begin selling its next generation of hand-held video game devices in the United States in time for the coming Christmas season.

The company is also hoping that by selling the new device, the Nintendo DS, for adults and older teenage video game players first in the United States, it can avoid a direct confrontation with Sony, which is about to enter the hand-held game market in Japan with a device of its own.

nytimes

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