Thursday, 19. August 2004

Microsoft pays dear for insults through ignorance


nsensitive computer programmers with little knowledge of geography have cost the giant Microsoft company hundreds of millions of dollars in lost business and led hapless company employees to be arrested by offended governments.

The problem has damaged the company's reputation and the "trust rating," which is seen as key to keeping the company competitive, has dropped, a senior Microsoft executive revealed yesterday at the International Geographers Conference in Glasgow.

guardian

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