Wednesday, 14. July 2004
Topic: Glaubensfragen - on July 14, 2004 at 3:52:00 PM CEST
First the church, then the steeple, then 'your logo here'
Over the past decade, giant commercial billboards have changed the look of many European cities. Whether at Berlin's Brandenburg Gate or Rome's Trevi Fountain, ads on historic structures have become a key way to finance their repair.
But Germany has taken the trend to new - and controversial - heights. In Frankfurt, the scaffolding of the famed 15th-century Gothic steeple of Bartholomew Cathedral now sports a Panasonic poster.
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