Thursday, 17. June 2004
Topic: NEWS english - on June 17, 2004 at 11:58:00 AM CEST
The miracle of Älmhult
It started by piggybacking its deliveries on milk trucks, and was almost wiped out by a fire. Now it has 186 stores in 31 countries and has made its reclusive founder, Ingvar Kamprad, the world's richest man - while producing the beds on which 10% of Europeans were conceived. What is the secret of Ikea's success? And what exactly is a Mållen clip for?
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