Wednesday, 9. June 2004

Sky: was pay, now some free


BSkyB is to launch a package of up to 200 free channels to counter the growing threat from Freeview, the rival service backed by the BBC offering 30 channels for no fee.

In a major change of policy, BSkyB is abandoning its "pay-TV only" service and trying to appeal for the first time to satellite "refusniks" who have never been attracted to the concept of subscription TV.

media.guardian

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