Topic: NEWS english - on June 3, 2004 at 1:38:00 AM CEST
Philadelphia Wants to become a Gay Destination
In Greek, Philadelphia translates to "brotherly love." If the city's new advertising campaign is successful, it may see lots of that. The city is trying to use ads to tap into the $54 million US gay travel market.
The first ad that came out shows a man dressed in colonial wear composing a letter for his beau as he stands near Independence Hall. A woman looks at him but walks by. Next thing you know a man greets him and he gives him flowers.
Philadelphia is trying to show that its daytime and nighttime attractions are gay friendly. Its new slogan is "Philadelphia - Get Your History Straight and Your Nightlife Gay." The city will spend a million over 3 years on this campaign.
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