Wednesday, 28. January 2004
Topic: GOOGLE - on January 28, 2004 at 3:16:00 PM CET
Google Grants Non-Profits a Break
An adjunct to Google's AdSense contextual advertising program, currently in beta release, has been making it easier for some non-profit charities. Google Grants, as the program is called, has been lurking silently in the background of the Google infrastructure for the past several months. It's triggered when Google's technology can't determine the best keyword match for the content on a page, or doesn't have appropriate AdWords ads to serve with the content. Publishers that display AdSense ads can turn off the feature as a user preference (and instead of serving the PSA can serve their own ads).
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