Tuesday, 27. January 2004
Topic: - on January 27, 2004 at 10:43:00 PM CET
BBC buys up 'Hutton inquiry' Google links
Just 48 hours before Lord Hutton delivers his verdict on the controversy surrounding the death of Dr David Kelly, the BBC has begun an advertising experiment that involves buying up all internet search terms relating to the inquiry.
Despite being one of the main players in the drama, anyone searching for "Hutton inquiry" or "Hutton report" on the UK's most popular search engine Google is automatically directed to a paid-for link to BBC Online's own news coverage of the inquiry.
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