Tuesday, 4. November 2003

Topic: GOOGLE - on November 4, 2003 at 5:25:10 PM CET

Google set to rewrite the rules of advertising

Originally the revenue from running search engines came from banner advertisements, which was more a cash trickle than a cash flow.

Now Google and another company called Overture, which was acquired by Yahoo five months ago, "auction" words to advertisers.

¬> smh

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