Wednesday, 9. April 2003

Topic: TV - on April 9, 2003 at 9:06:33 AM CEST

War Costs TV Networks $77 Million in 1st Week

elevision networks lost $77 million in advertising revenue in the first week of the U.S.-led war on Iraq, research firm CMR said on Tuesday. The major broadcast networks -- ABC, CBS, NBC and Fox, lost $22.4 million in commercial revenue on March 20, which was the first full day of military action. Cable news channels lost $3.6 million that day, when many networks preempted their regular programming for war coverage, media research firm CMR said.

¬> Reuters

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