Tuesday, 8. April 2003
Topic: NETZ Tools - on April 8, 2003 at 5:13:11 PM CEST
Yahoo redesigns search engine
Yahoo today is unveiling the most extensive redesign of its search engine features yet as it steps up competition with Internet search leader Google.
At the core of the redesign, which includes more streamlined results and text-based advertising, is a desire to build search traffic and draw greater revenue from paid search, which Yahoo estimates could account for nearly 20 percent of its 2003 revenue.
``Paid search is the new gold,'' said Gary Stein, a marketing and advertising analyst for Jupiter Resesarch.
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