Sunday, 23. March 2003

Topic: TV - on March 23, 2003 at 6:59:42 PM CET

New York Times Makes Big Foray Into TV

Vivian Schiller makes it her mantra: "We are not a news network."

For a new cable channel part owned by and part named for the nation's most prominent newspaper, The New York Times, it's a natural expectation.

Instead, the Discovery Times Channel, which officially begins operation Tuesday in about 29 million homes, is looking to become a behind-the-news network.

"We're going to treat things seriously, but hopefully have a little fun, also," said Schiller, who's running it.

¬> AP

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