Saturday, 8. March 2003
Topic: - on March 8, 2003 at 10:00:21 PM CET
Currying flavour in ice-cream war
Unilever, the world's biggest ice-cream maker, has outlined a plan to battle for the world's taste buds using new flavours such as curry and cheese in its drive to revive sales and fend off rival Nestle.
The Anglo-Dutch consumer goods giant, home to brands such as Ben & Jerry's and Magnum, will increase its investment in ice cream by 20 percent by spending an additional 150 million euros (102 million pounds) over three years on promotion and innovation.
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