Tuesday, 21. January 2003
Topic: - on January 21, 2003 at 11:10:54 AM CET
One-hit wonders, fabulous failures
The hit-and-miss game of Super Sunday advertising he Super Bowl, with its vast TV audience, is the moment of truth for every advertiser in America. A crowd-pleasing commercial can turn an obscure product into an overnight success or a witty slogan into a national catchphrase. A dud can sink sales and ruin a marketer’s image for years. With all this in mind, MSNBC.com takes a look at some of the one-hit wonders, the odd characters and other memorable moments of advertising’s biggest day.
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