Friday, 10. January 2003
Topic: - on January 10, 2003 at 7:03:25 PM CET
Show tries to outwit 'ad zappers'
Will incorporate ads into program content
No more "... and now a message from our sponsor"?
Striking a blow against viewers who skip through TV commercials, a new variety series will blend advertising messages into its program fare, offering a seamless hour of entertainment mixed with salesmanship.
... Comment
