Thursday, 2. January 2003
Topic: - on January 2, 2003 at 8:26:23 PM CET
Automaker To Change Slogan
# At Chrysler '=' Becomes '&'
A simple slogan change is in the works at DaimlerChrysler AG's Chrysler Group, as the automaker tries to refresh itself after watching sales drop in 2002.
The "Drive = Love" equation is giving way to "Drive & Love", which will be the new official slogan, Chrysler's marketing department announced Tuesday.
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