Monday, 9. December 2002

Topic: - on December 9, 2002 at 4:30:48 PM CET

ABC eyes record as ad biz blitzes Bowl

A revved-up marketplace is pushing the ad revenues of the 2003 Super Bowl on ABC toward a possible record $130 million.

That's the word along Madison Avenue, which is buzzing about the $2.2 million per 30-second spot ABC has extracted, on average, from such advertisers as Anheuser-Busch, Pepsi, Cadillac and Levi's. These sponsors have already bought 80% or so of the 61 available spots in the 37th annual Super Bowl, slated for Jan. 26 in San Diego.

¬> Variety ¬> CNN

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