Friday, 28. February 2014
Topic: LEGO - on February 28, 2014 at 4:39:00 PM CET
Lego builds yet another record profit to become world's top toymaker
It is a brand name familiar to children around the world, but a decade ago Lego was in crisis. Sales were collapsing at a rate of 26% a year, it lost 1.4bn Danish kroner (£150m) in 2003 and private equity firms were circling the 82-year-old family-owned Danish company.
Now, after a series of job cuts and the ending of the family's management of the company, the plastic brick business has rebuilt itself into the world's most profitable toy maker ahead of Barbie's Mattel.
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