Friday, 18. October 2013

Why Oreos Are As Addictive As Cocaine To Your Brain


A small new study suggests the brain responds to Oreo cookies quite like it responds to actual drugs – at least if you’re a rat. The “pleasure center” of the brain, the nucleus accumbens, apparently gets just as activated in response to Oreos as it does to cocaine and morphine, which could actually have some major public health implications. While the study was done in rats, the authors say it’s likely relevant to humans as well, and could explain why people have such a hard time resisting eating an entire sleeve of the cookies. The study, which will be presented at the Society for Neuroscience’s annual conference next month, also made another discovery: Rats, like humans, like to eat Oreo’s creamy center first.

forbes.com Student-faculty research shows Oreos are just as addictive as drugs in lab rats

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