Thursday, 17. May 2012

Private: some search engines make money by not tracking users


In the United States, two out of every three searches go through Google, which serves up a total of three billion search queries per day. "Googling" has become so ubiquitous that the company has become a verb in English (and in other languages, too).

Given that most of us use Google several times a day and may also use it to send e-mail, to plan our calendar, and to make phone calls, questions commonly arise about how all of that data is used. Google has said that it needs access to such large amounts of data as a way to “make it useful” and to sell personalized ads against it—and to profit substantially in the process.

arstechnica.com Search Engine Use 2012

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