Saturday, 3. March 2012

Australia Proposes Mass Monitoring of Blogs


A chill went through the Australian blogosphere Friday as the government released a report recommending that blogs with an annual readership of 15,000 or more be subject to the same regulatory body and rules as mainstream newspapers and other professional media. That’s 40 pageviews a day, for those of you who are counting. Welcome to the big time.

The Independent Media Inquiry stated:

“There are many newsletter publishers and bloggers, although no longer part of the ‘lonely pamphleteer’ tradition, who offer up-to-date reflections on current affairs. Quite a number have a very small audience. There are practical reasons for excluding from the definition of ‘news media’ publishers who do not have a sufficiently large audience. If a publisher distributes more than 3000 copies of print per issue or a news internet site has a minimum of 15 000 hits per annum it should be subject to the jurisdiction of the News Media Council, but not otherwise. These numbers are arbitrary, but a line must be drawn somewhere.”

mashable.com Report [pdf]

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