Saturday, 18. February 2012

Google Tracking iPhone Users? Data Mining at Its Finest

"Google's iPhone Tracking" blares the front page of today's Wall Street Journal. The article within outlines the secret creation and use of computer codes that were able to "trick Apple's Safari web-browsing software" into allowing Google to monitor what iPhone users were doing on the internet.

It only took one phone call from the Wall Street Journal and Google (GOOG) folded, removing the offending code from its ads. Talk about playing a weak hand of poker, but such is life when the issue at stake is privacy.

While it's easy to see why people are angry at these type of revelations, to be shocked or surprised to learn that companies are finding new ways to turn data into dollars, strikes Macke and I as a little naive.

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