Topic: HOLLYWALD - on January 19, 2012 at 10:48:00 AM CET
How Stanley Kubrick Invented the Modern Box-Office Report
Stanley Kubrick believed that "filmmaking is an exercise in problem solving." He meant that to include the distribution and marketing of his films as well as their production, and he devoted more time and effort to managing the release of his films than any other director. In my view, it's one of the reasons he made only 13 films in 46 years. He relished the problem-solving.
I spent two years overseeing the marketing of Kubrick's 1968 masterpiece, 2001: A Space Odyssey, devising its successful 70-mm. relaunch strategy, before joining him in England to handle the release of A Clockwork Orange. Our collaboration began shortly after Clockwork wrapped and lasted through its December 1971 premiere, its official U.S. release date of February 2, 1972, and throughout its extended rollout. With Stanley's rare combination of meticulousness and creativity, we achieved what we set out to accomplish -- but the most influential result of our collaboration was unexpected.
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