Topic: WEB - on December 13, 2011 at 10:10:00 AM CET
Adblock Plus Will Soon Block Fewer Ads
AdBlock Plus, the popular ad-blocking plugin for Firefox and Chrome, will soon stop blocking “non-intrusive” ads by default. AdBlock Plus, of course, became as popular as it is today because it scrubbed websites from intrusive, loud ads and pop-ups that can make surfing the web such a hassle if you mistakenly end up on the wrong site.
According to an announcement by the plugin’s developer Wladimir Palant, the idea behind this change is to allow users to “support websites that rely on advertising but choose to do it in a non-intrusive way. […] In the long term the web will become a better place for everybody, not only Adblock Plus users. Without this feature we run the danger that increasing Adblock Plus usage will make small websites unsustainable.”
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