Friday, 2. July 2010
Topic: GOOGLE - on July 2, 2010 at 12:13:00 PM CEST
Google buys air fare data firm
Google last night splashed out $700m (£460m) on a specialist aggregator of airline flight information, ITA Software, in a venture into travel data that is likely to set off competitive alarm bells among many online booking agencies such as Expedia, Orbitz and eBookers.
Google announced that it was buying Massachusetts-based ITA in order to make it easier for users of its search functions to find quick information about convenient flights and airfares, describing the move as "pro-competitive" and "pro-consumer".
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