Wednesday, 9. June 2010

BP Buys "Oil Spill" Search Term

BP, facing a tidal wave of bad publicity over the Gulf of Mexico oil spill, is buying search terms on internet search engines to point users to the company's official public relations crisis page.

Searches on Google, Yahoo! and Microsoft's Bing for "oil spill," "Gulf oil spill," or related phrases deliver a "sponsored link" at the top of the search results page to and the message: "Learn more about how BP is helping."

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