Wednesday, 9. June 2010
Topic: BP - on June 9, 2010 at 12:24:00 PM CEST
BP Buys "Oil Spill" Search Term
BP, facing a tidal wave of bad publicity over the Gulf of Mexico oil spill, is buying search terms on internet search engines to point users to the company's official public relations crisis page.
Searches on Google, Yahoo! and Microsoft's Bing for "oil spill," "Gulf oil spill," or related phrases deliver a "sponsored link" at the top of the search results page to BP.com and the message: "Learn more about how BP is helping."
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