Wednesday, 3. March 2010
Topic: GOOGLE - on March 3, 2010 at 11:10:00 AM CET
Google now owns location advertising
Google has been awarded a patent on advertisements targeted by location, which bodes badly for any competitor without its own patent stack.
The patent, which was filed in 2004 and awarded last week (and spotted by Venture Beat), covers "determining and/or using location information in an ad system". It seems pretty comprehensive since it covers the selection of an advertisement based on the location of the viewer, and the monitoring of the user's location to judge the subsequent impact of the ad.
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