Saturday, 14. November 2009

"Breathtakingly Stupid" EU Cookie Law Passes


"A couple of weeks ago we discussed the EU cookie proposal, which has now been passed into law. While the original story broke on the Out-law blog from a law perspective ('so breathtakingly stupid that the normally law-abiding business may be tempted to bend the rules to breaking point'), there has now been followup from a couple of industry insiders. Aurelie Pols of the Web Analytics Association has blogged on how this will affect websites that want to monitor what people are looking at on their sites, while eConsultancy has blogged on how this will impact the affiliate industry. In all of this the general public is being ignored — the people who, if the law is actually implemented, will have to proceed through ridiculous screens of text every time they access a website. I know most of you guys hate cookies in general, but they are vital for websites to know how people are accessing the sites so they can work out how to improve the experience for the user."

webanalyticsdemystified.com out-law.com econsultancy.com via