Friday, 1. November 2002
Topic: - on November 1, 2002 at 11:17:17 AM CET
An all-time-high
Pirelli Calendars
Derek Forsyth had the idea in 1963. The PR-boss of the tyre-manufacturer Pirelli convinced his boss to stop giving away just the usual christmas gifts. No more keyrings, no more pocket knives. Instead - a calendar, with photos of gorgeous women, scantily dressed. Something special, unique. The Pirelli-Calendar was born - and Edition No. 1 was a total flop.
¬> <a href="pirelli.utopiax.org"target="_blank">Pirelli
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