Friday, 20. March 2009

The Year Playboy Died


The year Playboy symbolically died was 1969, when, for the first time, the gentleman rabbit was omitted from all twelve covers of the magazine. With the disappearance of the rabbit, the reader also vanished from Playboy’s magazine and corridors. The rabbit figure became increasingly more cryptic, until it was totally forgotten. Eventually it was replaced by that oxymoron, the female bunny. The image of the rabbit may still be part of Playboy’s culture, not least in the logo, but the totem has been reduced to an uninspiring mascot.

Playboy Covers

designobserver.com

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