Thursday, 27. November 2008
Topic: TV - on November 27, 2008 at 1:04:06 PM CET
Online Video Not Killing TV
Earlier this month, we heard how online video was cannibalizing TV consumption, thanks to data coming out of an IBM study that polled people across six different countries worldwide. The study showed that 36% of people watched "significantly less" TV as a result of their online video viewing. This week, however, a report from Nielsen contradicts that study. Their "A2/M2 Three Screen Report" released yesterday shows that TV viewership isn't declining at all...in fact, it's at an all time high.
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