Wednesday, 21. February 2007

Q&A with the CEO of Lego


Founded in 1932 by Ole Kirk Christiansen, Lego started life in the wooden toy business. Derived from the Danish words 'leg' (play) and 'godt' (well), the company's play-well concept has turned Lego into one of the most recognised premium toy brands in the world, and one of Denmark's most iconic companies.

monoclemagazine.com

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