Friday, 13. September 2002

Traffic Patterns for August 2002


Nearly 46 million Americans accessed the Web at work during August 2002, representing a 17 percent increase over the same time last year, Nielsen//NetRatings revealed. According to hour-by-hour analysis from Nielsen//NetRatings, online usage at-work begins at 8 a.m. and tailors off around 4 p.m., with peak hours between 10 a.m. and 12 p.m., and overall usage climbing to 86 percent. In contrast, the primetime hours of surfing at-home increase in the afternoon and hit a peak at 8 p.m., reaching 58 percent of Web usage.

¬> CYBERATLAS

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