Friday, 24. November 2006

Swedes Trust IKEA More than the Church


What do Volvo, Ericsson, Saab and IKEA have in common? The people of Sweden have more faith in them than in the church. Perhaps the news shouldn't come as much of a surprise, coming as it does from a country best known for its meatballs and the bright blue and yellow warehouses selling cheap and cheerful furniture around the globe. Still, preacher men the world over must be reeling. A new poll taken of Swedes indicates that more people trust IKEA than the church in the largely Protestant country.

spiegel.de/international

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