Thursday, 19. October 2006
Topic: NEWS english - on October 19, 2006 at 1:38:00 PM CEST
To Make $4 Million A Year In Sales With An Ugly Website
Joel Boblit parlayed nostalgia for his childhood toys into big-time business when he discovered how much Transformers–robot action figures whose popularity has continued since the 1980s–were being sold for online. He launched BigBadToyStore.com in 1999 shortly after graduating college, while he was reliving fond memories of trading his favorite childhood toys–GI Joe, Masters of the Universe and Transformers. The biggest challenge in those early days? Boblit admits: "Being teased by my friends."
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