Wednesday, 28. August 2002

R.I.P. BETAMAX


Sony closed the final chapter of its legendary battle with Victor Co. of Japan to dominate the home video machine market, when it announced Tuesday that it would discontinue its Betamax VCRs. The announcement marks the end of a 27-year run, during which the fabled brand sold 18 million units worldwide in a race against VHS technology from its archrival Victor Co., which is also known as JVC, to set the video format standard. Betamax was first to market, hitting stores in 1975 and peaking with global sales of 2.3 million units in 1984.
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