Topic: COMPUTER - on February 6, 2005 at 6:44:00 PM CET
Nintendo reveals Revolution strategy
-In a recent interview with ITmedia, Ken Toyota, Nintendo chief of public relations, shared insights about sales of the DS, the popularity of the company's Famicom Mini series for the Game Boy Advance, and PR tactics for discussing its next-gen console, the Revolution, at this year's E3.
When the subject of the Revolution arose, Toyota said, "E3 will be the starting point for the Revolution. [We haven't decided] whether we will show the real machine, videos, or unveil the concept. ... We want to receive some level of evaluation, but releasing too much information is also another issue. We don't have the slightest intention of making a machine that follows the same path as conventional game hardware. Right now, we are thinking of how we can accurately convey to people at E3 the different path that the Revolution will take and how it will change the way that games will be enjoyed."
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